Description:Cadbury’s cocoa jugs were promotional gifts produced from the early 1900s until the mid-1930s. The jug was to be used to make Cadbury’s cocoa, using the company’s iconic Cocoa Essence. An early version of the jug was illustrated in an advertisement for Cocoa Essence in 1906. The reader was instructed to make cocoa in small quantities: ‘three breakfast cups’, ‘one and half desert spoonfuls of Cadbury’s cocoa in a quart jug (with rounded bottom and narrow neck for preference) with an equal quantity of powdered white sugar; add boiling water and stir to a thin paste [...] Mix in an enamelled saucepan one breakfast cup of milk and two cups of water and boil with care. When on the boil pour over contents of the jug and whisk vigorously then serve’.<small><sup>1</sup></small> Customers could also collect coupons for a cocoa scoop and a whisk. This particular jug also features an early Cadbury’s logo, designed by French artist Georges Auriol. The logo combined a stylised version of the cocoa tree with the name ‘Cadbury’ although this logo was used for a number of years; it was ultimately replaced with the Cadbury’s logo which is still used today, that is based on George Cadbury’s signature.
<font color="#666633"><small><sup>1</sup> Advertisement from Block Register, 1904-1905 [BA&H: MS 466/10 (F2)]</small></font>