Description:Built at Longbridge, this car established world endurance records at the Indianapolis Raceway in April 1949. It evokes excitement but also illustrates post-war realities in Birmingham and beyond. Launched at the 1948 Motor Show at Earls Court, the A90 Atlantic was a convertible roadster. Boasting a powered, soft-top roof and with flamboyant styling and extensive chroming, the A90 seemed a world away from the cares of 'Austerity Britain' and contrasted dramatically with the staid A70 Hampshire from which it was derived. This was the point! Whilst the 'Hampshire' epitomised traditional values and seemed perfect for domestic and colonial markets, the USA market now mattered most to Britain's generation of income through exports. The 'Atlantic' was a direct response and the Indianapolis record runs aimed to establish its credentials in this essential market.
Austin's success at Indianapolis increased local pride and rising output made Longbridge one of the largest employers in Europe. However, luxury vehicles seemed incongruous when post-war rationing was retained until 1954. Although the range of goods rationed and the severity of restrictions varied over time, ration books became as much a symbol of this period as the 'Atlantic'. The 'British Loaf' was particularly resented, having been introduced in 1946 when grain supplies were diverted to offset famine in British-occupied Germany and parts of Asia. <a href="http://www.search.suburbanbirmingham.org.uk/engine/resource/default.asp?resource=1940">Restrictions on bread</a> remained until 1948 when the appearance of cars such as the 'Atlantic' hinted at a better future but also signaled a continuing disparity.
1948 also saw organised immigration to Britain begin, now celebrated as 'The Windrush Generation'. With austerity slowly waning and the motor industry entering its 'golden period', Birmingham attracted people from around the world and Longbridge played a major role. It was a significant direct employer and a generator of work elsewhere in the local economy. Unfortunately, restrictive employment and working agreements would discriminate against Black and other minorities for years to come.
<small>(This car can be viewed at Birmingham Musuems Centre on special open days. See www.bmagic.org.uk for details)</small>