‘No child can resist’, Picture Post

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Date:July 1945

Description:Advertisers used images of children to catch the viewer’s eye. As families became more affluent they also targeted children as consumers. These adverts for Birmingham made ‘Bird’s Custard’ represent children in very gendered and class-based roles and reflect society’s values in the 1940s.

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Image courtesy of: Birmingham Archives & Heritage

Donor ref:BAH: BQ 052 (110/2234)

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