Description:Indian cinema has played an important role in the cultural life of the diaspora in Britain. Popular 'Bollywood' films, with their vibrant colours, music and melodrama provided entertainment and escapism for many South Asian migrants from the 1960s onwards and continue to entertain wide audiences today.
The Indian Workers Association in Southall showed Indian films at the Dominion to raise important funds for the organisation. This advertisement for the film 'Aa Gale Lag Jaa' appeared in the Punjabi newspaper 'Des Perdes' in 1974. The film starred Shashi Kapoor, Sharmila Tagore and Shatrughan Sinha three of India's most well-known actors during the 1970s.